Web design is the technique of creating a solution to a problem by using a web page to communicate. There is no point in having creative graphic designs if they don’t help improve engagement.
Obviously you won’t lose customers if your web site is not flashy however you will miss a lot of visitors if they cannot understand how you are going to solve their problem or how they can quickly access a page that will do that.
Sometimes, your page viewers will not even notice the pretty design. At times the web designers fail to understand who will be visiting the site or what they want them to do when they visit the page. Web design is what you use to help people see your brand the way you want them to. This can be done by applying the right visual marketing strategy and approach. Are you looking into redesigning your website, you might be wondering the implication of website design. How will it impact your audience and your business?
- It sets the first impression
When your viewers visits your website, it will give them their first impression of your business. They will judge your business in seconds of seeing it. So within these first few seconds, you want to make a positive influence on your viewers.
If your website looks unappealing, your viewers will directly have a negative impression on your business. They will not find your website appealing to them, which will therefore discourage them from your page.
Web design is very important because it influences how your viewers will perceive your brand. The imprint you give the viewers will either make them stay on your page and learn more or just leave and turn to your competitor. A good web design will help you keep your viewers on your page.
- It aids your SEO strategy
Web design influences how you publish content on your website, which then affects how search engine spiders creep and guide your website. You cannot afford to mess this one up. Apart from how content on your website is published, some web design elements can automatically affect the SEO.
- Customer service impression
People can straight up judge how you are going to treat them by looking at your website. Your design will give them an understanding as to how you view your audience. If you don’t put enough effort into your website’s design then your audience will feel you will do the same.
Your website is basically like a customer service representative. If your website is inviting, your audience will feel more welcome on your page. You’ll give them the impression that you are welcoming to new people who visit your website.
On the other hand an unappealing site makes your business seem cold and reserved. People wouldn’t want to check out a business that doesn’t value them to make a good first impression.
- It builds trust with your audience
People don’t really trust poorly designed websites. If they see your poor design they won’t have faith your site. They may view your site as shady because you don’t have an updated information.
On the other hand, a professional site shows trust with your audience. They will trust you and feel more comfortable checking it out further. So it’s really important to build trust with your viewers so they stay on your site. When people stay on your site longer, you create more chances for your business to apprehend those leads.